PeaceLine was created in mid 2007 by two emcees in an attempt to create a clothing line specifically geared towards hip hop heads and peace supporters. However, as PeaceLine grew, our mission grew as well. Today, we’re not just out to make creative, inspiring clothes for people who have a passion for art, originality and life, but we are also working towards changing the world in every step that we take. We (Keith and Michael) have always been major supporters of peace, compassion, and an equal quality of life for everyone on earth; and now, we plan to use this passion to help guide PeaceLine into the future.

            As PeaceLine has grown, it has branched out from clothing to encompass specific non-profit organizations (and the financial support of those organizations), the support of good, mostly independently produced music and art, and most of all the support of a culture. We here at PeaceLine understand the culture in which we cater to, this is because we, just as you, are a part of this culture and want to see it grow and thrive. This is why in all of our endeavors, both personal and business; we hope to support and inspire a peaceful progression through life. If we can inspire others to get up and act on the changes that they talk about or want to see in the world/their communities, then the world as a whole would begin to take a turn in the right direction. To quote John Lennon, “There's nothing you can do that can't be done.”